Building a Supportive, Inclusive Culture Where Teams Can Thrive for 30 years
At Forum Events, we believe that people do their best work when they feel supported, valued and empowered. That belief sits at the heart of our company culture, one that actively prioritises mental health, collaboration and inclusivity, recognising that these are essential to keeping teams focused, productive and happy at work.
Creating an environment where individuals can bring their whole selves to work is not just the right thing to do, it’s fundamental to achieving sustainable business success. Our approach to culture is rooted in care, empathy and shared purpose, enabling both our employees and customers to do extraordinary things.
A Culture Built on Inclusion, Collaboration and Growth
As an important and evolving part of the business, Forum Events is committed to developing an inclusive and diverse company culture that encourages collaboration across departments and levels of experience. We believe that the ability to work together makes our ambitions achievable. By building on each other’s ideas and learning collectively, we create stronger outcomes, for our teams, our partners and our clients.
Sales and Marketing Director, Charlotte Russell, says:
“We are proud that we have many employees who have been with us for a decade or more, but we are also a ‘young’ company with many early‑career individuals joining our teams as we continue to grow. The team are supportive and open to supporting one another during tough times ensuring they all succeed in their careers.”
This blend of experience and fresh thinking creates a dynamic environment where people learn from one another, develop faster and feel supported at every stage of their career.
Recognising Hard Work and Supporting Each Other
At Forum, success is always a team effort. Our culture is intentionally designed to promote shared goals, mutual support and collective achievement. Teams are encouraged not only to strive for high performance, but also to look out for one another along the way.
We have long incentivised collaboration and positive behaviours through monthly rewards and incentives that recognise individuals and teams who go above and beyond. Hard work is celebrated regularly, from monthly BEA10 awards to our annual awards ceremony at the Forum Christmas party, reinforcing our belief that recognising effort and contribution matters.
Flexible Working for Balance and Wellbeing
Our hybrid working model enables team members to benefit from the flexibility of working from home while still enjoying the support, energy and connection of the office environment. This balance is key to supporting wellbeing, maintaining motivation and allowing individuals to work in ways that suit both their personal and professional lives.
Putting Clients First Through Collaboration
Collaboration extends beyond internal teams and into how we serve our clients. Cross‑selling is actively encouraged, not simply to support colleagues, but to ensure clients receive the best possible solutions and are connected with the right audiences. This client‑first mindset ensures integrity, trust and long‑term value across everything we do.
Investing in Learning, Leadership and Open Conversation
Supporting learning and development is another cornerstone of Forum’s culture. Each month, teams take part in interactive training sessions focused on key topics or challenges they are facing. These sessions are driven by leadership advocacy, with leaders openly sharing personal experiences to create a safe, supportive space for discussion.
This week is no different.
Anyone who has worked in sales understands the impact the role can have on mental health. As part of Mental Health Awareness Week, Forum’s teams will come together to explore the Five C’s of Mental Health, applying them directly to a sales environment to strengthen resilience, encourage openness and build sustainable support systems for growth.
Leading with Empathy
Empathy underpins everything we do, for both our customers and our people. It’s why Mental Health Awareness Week is such an important moment in the Forum calendar.
This week, teams will also take time to reflect on the journey they’ve shared together, looking back on personal successes and the ways they have supported one another through challenges over the years. These moments of reflection reinforce our belief that success is not just measured by results, but by how we achieve them, together.
At Forum Events, we are proud of the culture we continue to build: one where people feel supported, recognised and empowered to grow, personally and professionally.
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